Alex is one of the best editors in the business with a reputation for working closely with writers to make the best possible stories. He edited a piece I wrote on the abuse of emergency locator beacons a few years ago and his attention to detail as well as the respect he showed for the piece through the entire pipeline made me realize exactly why he as lasted so long in this business. He also has a pretty funny twitter feed that you should check out.
Alex edited some of my first Wired pieces. When he moved to Outside, I had a disastrous pitch meeting with him where he (rightly) shot down my first 5 ideas, all surfing-related, in 3 minutes flat. Out of desperation (where all the truly good story ideas come from) I pitched him a story about me, training to dunk a basketball. When he stopped laughing, he gave it the green light. I spent 2-3 hours training, 4 days a week for the next 6 months. The story ran, and was the subject of Dunkumentary, a short (heh) documentary which ended up screening at the Cannes Film Festival. Moral of the story: Make Alex laugh, and you probably have something worth doing. And no matter what you write for him, you will almost certainly sweat a lot.
Dear: Alex Heard
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